Brand new! Chelsea register new logo ‘London Lions’ to celebrate 120 years
Brand new! Chelsea register new logo ‘London Lions’ to celebrate 120 years
That Chelsea has registered a new logo to celebrate its 120th anniversary, reflecting the club’s true symbol of London.
English Premier League, has registered a new logo to celebrate its 120th anniversary, reflecting the club’s true symbol of London.
However, the Blues are celebrating their 120th anniversary next March and have hired Uncommon Creative Studio to create a new image, including a logo featuring a blue lion above the letters “LDN” to emphasize the club’s true identity as a London club.
A club insider insists the logo is not being created to ทางเข้า ufabet https://ufabet999.app change their current logo, adding that the club would not do so without consulting their fans first, and that it is purely a branding exercise in preparation for their 120th anniversary celebrations.
Chelsea’s application to register the trademark with the Intellectual Property Office was publish in the Department’s Journal in August,
Giving third parties two months to object to the trademark. It is understood no objections were filed during that time, including from a Premier League rival based in London.
This means the logo is in line with an official registration belonging to Chelsea Football Club Limited for at least 10 years, which falls under Class 25 and covers football shirts, scarves, hats and more. Fans can expect to see it used next month alongside other similar designs. In the meantime, Chelsea have also applied to register the trademarks ‘Chels’ and ‘The Chels’.